The Student PIRGs’ New Voters Project is America’s oldest and largest nonpartisan youth voter mobilization program. The Student PIRGs’ New Voters Project, a 501(c)(3) organization with 4945(f) status, has run peer-to-peer young voter mobilization drives to turn out the youth vote on college campuses for more than 25 years. The New Voter’s Project does not endorse, either explicitly or implicitly, a political candidate or political party for elected office. Our goal is to engage as many students as possible in each and every election cycle in order that our generation be represented in the political process, regardless of ideology or political affiliation. Our goal this election is to help register 100,000 students to vote and make 250,000 get out the vote contacts.
The Student PIRGs have been pioneers in youth voter registration and mobilization efforts. In 1983, the PIRGs launched the National Student Campaign for Voter Registration, the nation’s first major youth mobilization effort since 18 years olds received the franchise in 1972. This initial effort helped register nearly one million students to vote throughout the 1980s. In 1994, working with Rock the Vote, Campus Green Vote and Green Corps, the PIRGs launched the Youth Vote Coalition. The coalition eventually grew to include more than 100 organizations, helped to register well over a million voters through the participating organizations, and helped to ensure coordination and collaboration within the youth civic engagement community. The Student PIRGs then used the expertise gained through these efforts to launch the New Voters Project, which has helped to register more than 600,000 young voters and made 650,000 GOTV contacts since our launch in 2003.
Interested in spreading the word about voting through Facebook, Twitter, and more? Pledge to Vote and find out ways to volunteer, intern, and help other students turn out to vote!